We were tasked to produce the launch video as an introduction to their new Limited Series Jersey Release. From storyboard to delivery, we delved into the world of 3D to merge with film with metaphors to tell the story of design through textures, nature and lightness.
Our goal with this film was to capture the natural tones of the jersey in an abstract way. We super-imposed 3D animations of cloth simulations and rocks to abstract the natural connection.
The launch of the film was featured on their social platforms and website. We wanted to capture the audience of fashion while also catching the eyes of the general cycling audience, targeting specifically the younger demographic.