The SRM Collective

SRM is a globally recognised and respected brand providing accurate training systems for leading professionals in cycling.
(Client)
SRM Oceania
(Year)
2022
(Website)
SRM Oceania
(Service)
Film
Film
The SRM Collective
(Details)
(Challenge)

Capture Emotions

We produced, storyboarded and directed a series of videos for SRM Oceania with the aim to bring siginificant athletes of each cycling category to light with more of an emotive expression of cycling.

(Goal)

Highlight the Athletes

Our story was to shed light on the gruelling nature of each cycling discipline in the competitive scene, showing the day to day training and mental fortitude each inidividual faces.

(Result)

5 Part Documentary Series

We launched all 5 episodes successfully on the SRM Oceania's social media profile with very positive reception from all athletes involved and their audiences.

(Project)